About Samantha

The Story

I grew up in Florianópolis, Brazil, where color wasn't just visual—it was everywhere. In the gardens, the street art, the way families gathered for celebrations. I grew up surrounded by pattern, by texture, by the handmade.

When I moved to the US as a young adult, I started translating that world. That tropical abundance, that specific light, those memories of home—all of it found its way into watercolors and gouache paintings. I began painting my life onto paper, and eventually, onto fabric.

A few years ago, I discovered Spoonflower. The moment I uploaded my first painting and saw it printed on fabric, something clicked. Since then, I've created over 1,000 designs—each one a small piece of how I see the world, a brushstroke at a time.

My Design Philosophy

Hand-painted is a choice. In a world of algorithmic design and mass production, I choose the deliberate. I choose watercolor. I choose to let imperfection live.

My designs aren't created for trends. They're created for people who want to wear something that means something—who believe that the fabrics we choose, the patterns we live with, should have intention behind them. Each collection emerges from a specific moment, memory, or emotion. There's always a story.

The Process

I start with watercolor and gouache, sometimes ink. I paint directly onto paper, letting the medium behave the way it wants to. Colors bleed and interact in ways I can't fully predict—and that's the point.

Once the painting feels complete, I photograph it, digitize it, and design it into repeats. From there, I create colorways—because one palette never tells the whole story. A pattern painted in jewel tones has a completely different energy than the same pattern in soft pastels.

Finally, it goes to Spoonflower, where it becomes fabric. Real fabric. Fabric you can order and sew and wear and live with.